Environmental activists are finding unique ways of sending their message to people regarding issues such as pollution, global warming, forest and wildlife conservation, the water crisis, and sanitation issues. Activists are finding the value of public engagement and are harnessing the wonderful tool of social media in spreading their ideas to millions of people.

Water.org is an example of an organization that has recently used this strategy in raising awareness of clean water and sanitation issues in developing countries. Their approach was of pure brilliance and creativity. Co-founder of Water.org, Matt Damon, is behind The Strike With Me campaign. In a hilarious stunt, which you can watch at Strikewithme.org, Matt Damon vows he will not go to the bathroom until everybody has access to clean water and sanitation. What’s great about this video is that it uses comedy to “generate new levels of awareness and participation in the cause.” Matt Damon asks you to take a stand with him for the water crisis.

Unsafe water and sanitation is a huge issue. Did you know that 780 million people have lack access to clean water? Every 20 seconds a child a child dies from a water-related illness.  Did you know that 2.5 billion people lack access to a toilet or basic sanitation? More people have cell phones than they have toilets!

Water.org is helping communities in Africa, Asia, and Central America gain access to clean water and sanitation. They are arming these communities with the tools to independently maintain water and sanitation solutions. What’s great about this strategy is that communities are given help specifically geared for them. Local-based partners have greater knowledge of the social, political, and economic issues in the area that can have an impact on water and sanitation projects.

If you wish to support the strike, donate, or spread the word through social media, check out Strikewithme.org. The strike lasts until Water Day on March 22nd.