With a rich history and wide span of influence, The Audubon Society is one of the most respected names in conservation. Recently, the non-profit organization was the center of a Twitter feud hoax, facilitated by satirical news outfit The Onion, which reported a fight on Twitter between President Obama and The Audubon Society.
The society’s playful participation in the joke shows that it is still relevant and understands how new audiences are engaged. Even after 100 years of service to birds and their natural habitats, The Audubon Society is able to adapt and even have fun at its own expense. With a thank you to The Onion for the free publicity, resulting in the Barack Obama Twitter handlers to suggest following them, the society gracefully entered the age of social sharing and satire.