Apple Better Campaign

Apple has launched a number of environmental initiatives to make the earth a “better” place.

Tomorrow—April 22, 2014—is Earth Day. What will you do to celebrate the earth and help to make it a happier, healthier place to live? Perhaps you’ll teach your children how to recycle and compost, or learn yourself. Or maybe you’ll plant a garden and fill it with native flora. Even better yet, maybe you’ll make a commitment to all the ways you could live a greener life.

Apple is taking this Earth Day to be “better.” The company released a new video recently, which pinpoints Apple’s latest environmental efforts and the logic behind them. The short video, aptly titled “Better,” emphasizes just how important it is to keep environmental impact in mind when designing new products and facilities.

The homage to Earth Day comes not long after Apple CEO Tim Cook told investors who were unhappy with Apple’s environmental focus that they “should get out of the stock.” For Cook, “good business” is about more than just turning a profit, and sometimes social and environmental issues take precedence.

“’Better’ can’t be better if it doesn’t consider everything. Our products, our values, and an even stronger commitment to the environment for the future. To use greener materials, less packaging. To do everything we can to keep our products out of landfills. Changes that will benefit people as well as the planet. To us, better is a force of nature.”

Current environmental efforts by the tech giant include building new data centers powered by solar and wind power, manufacturing facilities running on 100% clean energy, and new product lines that take advantage of recycled materials.

Perhaps the most poignant part of the video is when its narrator, Apple CEO Tim Cook, admits, “We have a long way to go. And a lot to learn.” He promises that the focus moving forward is on the environment and our impact on it. Check out the short video below for yourself, or visit Apple’s environmental section of its website at