The Story of PAWS

The Story of PAWS

It would be nice to think that everyone cares about animals.  Unfortunately, countless cases of neglect and abuse say that isn’t true.  At least organization is working for the welfare of all animals: PAWS. Located in Lynwood, WA, this small organization is part...
Dole’s Failed Sustainable Marketing Attempt

Dole’s Failed Sustainable Marketing Attempt

Today you can find several market research surveys that will tell you consumers are ready for environmentally and socially ethical options.  A recent one by the Sustainable Business Council in New Zealand reported that two-thirds of consumers would want to switch...